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4.7 / 5 Rated (2189+ reviews)

Rowena | Floral Print Button-Front Flared Sleeve Midi Dress

£89.95 SAVE 60% £34.95
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  • Free UK delivery with Royal Mail
  • 30-day money back guarantee
  • Trusted by thousands of customers
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Only 9 left in stock!
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The Rowena dress features a floral print in a loose midi length with a button-front opening and flared sleeves. The lightweight, airy construction sits comfortably against the skin and allows a natural range of movement throughout the day. It is well suited to warm-weather occasions including garden gatherings, holidays, coastal outings, and casual daytime events.

  • Lightweight and airy with a relaxed, fluid drape
  • Length: Midi
  • Sleeve: Flared long sleeve
  • Fit: Relaxed
  • Closure: Button-front
  • Neckline: V-neck

We offer free premium Royal Mail delivery on all orders, with full tracking included for your peace of mind.

Each order is carefully prepared and shipped via Royal Mail to ensure a smooth and reliable delivery experience.

If your item isn’t quite right, you can return or exchange it within 30 days of delivery. Shop with confidence knowing we’ve got you covered.

Our customer care team is available 24 hours a day, 7 days a week. Whether you need help with sizing, delivery or your order, we’re here to assist you every step of the way.

Contact us at support@lilysdresses.co.uk

Retirement bundles

A small thank you for your support.

As I prepare for retirement, I wanted to share one last moment with the women who have supported me over the years.

For a limited time, I’ve created Retirement Bundles on all pieces, with extra savings when you choose multiple items.

Available while stock lasts — once they’re gone, they won’t be restocked.

With love,
Lily 🤍

Trusted by over 75,000 women across the UK

Susan M.

Really happy with this dress. It feels comfortable and easy to wear. Exactly what I was looking for.

— Susan M.

Jennifer K.

Really pleased with this one. It’s simple, comfortable and looks nice on.

— Jennifer K.

Karen B.

Tried this on straight away and was pleasantly surprised. It fits nicely and feels comfortable.

— Karen B.

Jennifer M.

Fits well and feels comfortable without being too tight. Very easy to wear.

— Jennifer M.

Laura K.

Fits really nicely and feels comfortable to wear around the house. Happy with how it looks.

— Laura K.

Rebecca M.

Arrived today and looks exactly like expected. Feels nice straight out of the package.

— Rebecca M.

Deborah L.

Really easy to wear when stepping out. Feels comfortable and not too heavy.

— Deborah L.

Amanda K.

Arrived today and looks just like the photos. Happy with how it feels so far.

— Amanda K.

Made the same way, since 1997

My story began many years ago, with a simple love for creating pieces that feel comfortable, effortless, and truly wearable.

Over time, that passion grew into Lily’s Dresses — a place where women could find styles they could rely on, day after day.

I have always believed in designing with care and intention. Paying attention to the small details, the fit, and the feeling a piece gives the moment you put it on.

Now, as I prepare to step away after nearly 30 years, that same care has gone into every piece in this final collection.

Clothing made to be worn, loved, and remembered.

FAQ

Our Guarantees

We stand behind every piece. Enjoy 30-day returns and 24/7 customer support.
For questions or returns, email us anytime at support@lilysdresses.co.uk.

We want you to love your items just as much as we loved designing it. If it isn’t quite right, you’re welcome to request a return or exchange within 30 days of receiving your order. All we ask is that the item comes back to us in acceptable condition and in its original packaging.

Simply send us an email with your order details, we’ll take care of the rest!

For all orders within the UK, we provide free Royal Mail delivery. There is no paid priority option, as it isn’t needed. Every customer receives the same fast, careful service.

We carefully prepare each order and dispatch it as soon as it comes in. Once your parcel is on its way, you will receive a tracking number by email so you can follow it to your doorstep. Delivery times may vary slightly depending on your location, but our promise is simple: we ship quickly, and you don’t pay for delivery.

Each piece begins as a sketch at our worktable, where we take time to shape ideas, select fabrics, and refine every detail. Once a design feels just right, it moves into careful production to bring it to life.

Before any item is sent out, we make sure it reflects the quality and thought behind every design. It’s our way of ensuring that every Lily’s Dresses piece carries the care, craftsmanship, and attention we founded this brand on.

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

If you experience any issues or have questions, visit our contact page to connect with us. We’re here to assist you promptly.